Role: Art Director, Copywriter and Strategist
Why are we advertising?
To encourage young adults that listening to your favorite books can be an enjoyable alternative to playing video games or watching television.
Who are we talking to?
Young Adults age 22-30 y.o. who are casual readers.
What do they currently think?
I’m not a big reader, but i do enjoy a good read every now and then, depending on the topic. Sometimes, they probably don’t have audiobooks on topics I enjoy.
What would we like them to think?
“Audible is the ultimate source for audiobooks on topics I enjoy. Plus, I can listen anytime, anywhere.”
What is the single most persuasive idea we can convey?
Whatever you’re looking for- Audible has  audiobooks for every passion.
Why should they believe it?
Audible has the world’s largest selection of audiobooks.
Are there any creative guidelines?
Brand personality: laid-back, casual, sophisticated humor.

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